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San Diego Market
Southern California, and San Diego in particular, have developed into a major economic center driven by industries such as biotech, defense, manufacturing, and tourism. With premier research institutions like UC San Diego supplying talent and innovation, San Diego has become a hub for biotechnology and life sciences companies. The region's sunny climate, coastal location, and attractions like the San Diego Zoo also fuel a robust tourism sector. Major corporations headquartered in San Diego include Qualcomm, Illumina, and Petco. Companies are drawn by the highly educated workforce, high quality of life, and proximity to the Mexico border and Pacific Rim. The area's military bases and installations also provide key defense and government jobs. With its strong technology, manufacturing, and tourism foundation, San Diego exemplifies the diverse, thriving economic environment of Southern California. The region has firmly established itself as an attractive locale for corporate operations across various industries.